Say Hello to our Little Friends...

Studio Rendering, Inc commitment to technology

With, "Ability to Learn and Grow" as one of our company core values, it's hard not to put our money where our mouth is.

We spent 10% of the years profits in technology upgrades this year so that the very best artist, film makers and programmers (our team) get the very best tools to work with. Our goal is to get the tools that can drive efficiency and help our creative staff produce some of the best work this industry has to offer.

Here are the recent purchases made for the Production Floor:

Current Hardware Upgrades and Purchases

SR3, DELL Studio XPS 9100 i7 980x Extreme 

SR4, DELL Studio XPS 9100 i7 920

Current Software Upgrades and Purchases

3D Studio Max 2011

Auto Cad LT 2011

Office 2010

VRay 2.0

Photoshop CS5

After Effects CS5 (select computers)

Master Collection CS5 (on Project Manager Computers only)

Bye Bye Birdie...

I hate to see anyone go but we must say farewell to Anil Mohammed (the intern)

Anil is off to work for NASA (JSC) for 15 weeks, starting January 15th, he will put his Univ. of Ill. Urbana Aeronautical Engineering studies to some really cool use - he mentioned he was going to help them build inflatable
rafts for astronauts - i'll be honest I spaced
out as he was telling me what project he will
be working on (ha ha - get the pun, SPACED out)

He will be missed, but this gives him 

a chance to tell all of his new NASA buddies about what cool things he did for us and maybe we can get a 

chance to animate out some inflatable space rafts for them  :)

Good Luck to you Anil, and hope to see you in Mars someday

Anil, by the way, we still have the video of you Hula Dancing at Joe's Crab Shack and will continue to send it in our Birthday E-Greetings to customers.

Why wait to get the E-Greeting...  Here is the video for you amusement!

These Are a Few of My Favorite Things

Web Research is extremely important in the digital age of marketing - understanding your web traffic, your competitors and the overall effectiveness of your site takes some time. With online tools available to all of us, (Yes, even my competitors), it makes information about your site and your competitors a bit easier to retrieve and cheaper. 

Here are 5 FREE web research tools I can't live without

#1. Alexa: The Web Information Company

Alexa is a FREE (and we like that word around here, so we will write it again) Free Public Site Stats website. A lot of people we talk to don't seem to think the tool is perfect, but it's free and can be very useful. www.Alexa.com 

Advantages

* Alexa provides site ranking (were the lower the number the better you are), because it is public you can also see your competitors site ranking

* You can see other vital information such as demographic, related site and keywords about your site

* No Log-In or sign up required to view information

#2. WayBack Machine

We really like the wayback machine, partly because it is hours of fun. This tool allows you to see how your website looked in the past, but the great thing is it will let you see other companies web sites as well.  http://www.archive.org/web/web.php

Advantages

* When it is up, sometimes a bit slow, will give you access to a series of times you had made web edits on your site. 

* You can see how your competitors developed over the years, especially if you are new dog in town you might realize that people progressed to where they are today.

#3. Google Alerts

Setting up Google Alerts is easy but will require you to have a google account which is Free. Google Alerts allows you to get up-to-the google spotting of your search term email to you as it happens. Use it keep track of your clients, competitors and yourself. http://www.google.com/alerts 

Advantages

* Lets you stay current on news, web entries, blogs etc... on your searched keyword

* Allows you to pick the frequency and type of sites you want google to watch out for. 
* Emails you as per your frequency 
* note: Use "" to have google look for specific search terms. e.g. "Studio Rendering"

#4. KeyWord Spy

This site makes me feel dirty, it basically allows you to spy on your competitors keywords and keyword budgets. Although it is really not accurate based on the info it shows about myself, we use it to get ideas of new keywords for google adwords. http://www.keywordspy.com

Advantages

* You can freely access top ten keywords that link to any site

* No need for a login or subscription unless you need more information

#5. Manta

This is one of my favorite places to go to find out more about a company, tends to have somewhat accurate information. I use it to discover companies listed NAICS or SIC Codes for direct mail use. I go in to learn more about a customer and use it to find similar customers www.manta.com

Advantages

* Allows you to see the companies SIC or NAICS code and you can search other companies with similar code. 

* Shows roughly the size of the company, good estimate considering what it shows for us.